MOSAIC™ Blog.

We Created An App – Now What?

The #1 question that comes from new clients is we created an app – now what? But often organizations have to balance being eager to make their new app as successful as ...
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Mobile Content 101: Create, Organize, Repurpose, Repeat

With the majority of business and social interaction moving to mobile, associations are looking for new ways to get their message to members. Mobile apps offer instant ...
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Why Associations Need To Re-think Their Event App Strategy

Historically, event apps have worked great for organizations. Technology events such as the Google Cloud event, HubSpot’s Inbound event or even music festivals events ...
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Boost your Renewal Rate by Adding a Mobile Notification

Membership marketers know renewal notices must span different channels, multiple times for a successful retention rate. Email is the most preferred professional method ...
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5 App Features Your Association Can’t Go Without

How many times do you click through articles on apps or instantly react to a push notification? Now think about how your association connects with members on mobile. ...
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4 Steps To Take Before Purchasing A Mobile App

Purchasing a mobile app for your nonprofit is an exciting and daunting process. Your association is taking the first step towards a year-round mobile engagement platform ...
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Your Association's Mobile Trend Cheat Sheet

When was the last time you used your mobile phone? Was it to search Google? Check your bank account or the weather? Adjust your thermostat at home? Check to see when ...
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Boost Renewal ROI with Mobile Engagement

According to the 2017 Membership Marketing Benchmarking Report, the top reason members do not renew their membership is due to 'lack of engagement with the ...
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[UPDATE] Apple Changes the Event App Game... Again

Apple has certainly started to clean up their App store and as part of that effort, they have created new guidelines. The original guidelines, calling for all event ...
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3 Ways To Engage Local Chapters with Small Effort for Big Return

Most associations appreciate the effect a good chapter system can have on their members but cannot dedicate a lot of time and effort into maintaining those chapters ...
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