MOSAIC™ Blog.

Boost your Renewal Rate by Adding a Mobile Notification

Membership marketers know renewal notices must span different channels, multiple times for a successful retention rate. Email is the most preferred professional method ...
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5 App Features Your Association Can’t Go Without

How many times do you click through articles on apps or instantly react to a push notification? Now think about how your association connects with members on mobile. ...
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Nonprofits Unite Through the National iMIS Users Group (NiUG)

Professional associations and nonprofits have unique challenges, so what better way to explore solutions than asking others with the same association management system ...
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4 Steps To Take Before Purchasing A Mobile App

Purchasing a mobile app for your nonprofit is an exciting and daunting process. Your association is taking the first step towards a year-round mobile engagement platform ...
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The Hidden Costs of Event Registration

Planning for events was the 5th most stressful job in 2017 according to Forbes Magazine. From creating a budget many years in advance to booking a destination, planners ...
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3 Easy Ways to Sweeten a Mobile Sponsorship Package

  Research confirms that consumers are spending more and more time on mobile devices. One metric states that the average person checks their phone 150 times a day! These ...
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Your Association's Mobile Trend Cheat Sheet

When was the last time you used your mobile phone? Was it to search Google? Check your bank account or the weather? Adjust your thermostat at home? Check to see when ...
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Boost Renewal ROI with Mobile Engagement

According to the 2017 Membership Marketing Benchmarking Report, the top reason members do not renew their membership is due to 'lack of engagement with the ...
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Does Your Registration Line Need An EZ Pass?

First impressions matter – especially at events where your organization has an opportunity for a high-value touch point with your existing and potential members. The ...
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[UPDATE] Apple Changes the Event App Game... Again

Apple has certainly started to clean up their App store and as part of that effort, they have created new guidelines. The original guidelines, calling for all event ...
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